3 octobre 2024
Noice Update
Creators are True Partners
Open letter from Noice’s CEO Jussi Laakkonen
When you succeed, we succeed
Content Platforms succeed when their Creators succeed. It's as simple as that. At Noice, we are rethinking all aspects of livestreaming to create new growth opportunities for all Creators.
The idea for Noice got started from rethinking how viewers can participate. On Noice your viewers are now your players, who become part of the action on your stream, appear as avatars on your stream, play together and chat more than before. That growth opportunity on Noice is a more engaged community.
The next step for us was to rethink how you can earn from your streams, by adding new ways your community can support you. Enter Creator Cards, that you create to celebrate your greatest stream moments that your fans can buy to collect and to play with. Creator Cosmetics, where your fans can literally show their support by wearing your look on their avatars. These new ways to earn are a huge opportunity:
The Top Creators on Noice are doubling their earnings - they make as much from Creator Items as they do from subscriptions. Now, it’s time to rethink how Noice partners with Creators.
True Partners
We want to be a true partner to all Creators on Noice. Our principles are simple; equal treatment of all Creators, open collaboration, fair business terms, and aligned interests for shared success
On Noice all Creators, who are eligible to monetize, are Partners. It’s an opportunity for all Creators to grow and succeed. There are no artificially created tiers that restrict what you can do, because holding you back doesn’t benefit anyone. If there are technical or business limits to what we can offer e.g. where you live, those limits will be public and transparent.
We Play Coop
Going for something this bold with a small team means some things we build will work, some won’t and at times we’ll make mistakes. This is why we'll be introducing a new program that brings our Creators into the conversation and gives them a genuine seat at the table. We want to give you a voice to help shape the future of Noice.
Fair business terms mean that all Partners on Noice get a 70/30 revenue split of net purchases made by your fans and 50/50 revenue split on advertising revenue. This revenue split puts Creators first and provides enough revenue for Noice to invest into creating growth opportunities for you and being sustainable for the long-term.
We win together
We want to fully align our business interests with Creators who grow on Noice. It’s time to change the Creator - Platform partnership model in a fundamental way to address the core misalignment that has happened time and time again:
Livestream Creators made Twitch happen. How much did those Creators make when Amazon acquired Twitch for $1 billion? Nothing.
Creators made the videos that made YouTube grow. When Google bought YouTube, none of that $1.7 billion purchase price went to Creators.
That changes with Noice.
Noice is built different
When you grow on Noice, you also grow Noice. Over time that growth from the collective efforts of all Creators on Noice and the Noice team, will make both Creators and the platform successful, sustainable and possibly very valuable.
If Noice then lists on a stock exchange as a public company (which is our main goal!) or is acquired for money, the Creators who contributed to Noice’s growth will share meaningfully in that financial outcome.
Being True Partners means aligning interests, working together and sharing in the success. We are excited to share the first details very soon and then improve the program with you.
LFG.
– Jussi